This client had relatively no digital foot print. Meaning no website, no facebook presence, and no results on the google search page. Our strategy was to build the client an optimized website with minimized sized images to increase page load and added meta information to make sure it was highly accessible by google and other search engines. Then we strategized on the clients presence on facebook. Create a fully functional Facebook page that allows for two way messaging and added useful content to attract the most likely customers to convert. We would first use Facebook Ads to funnel users to the clients Facebook page. Once the page had roughly 1k engaged followers, we would then retarget the same audience and drive them to the website. Google Ads would also be a huge portion of the Ad spend. Understanding the best keywords, audience demographic, and other parameters, we would narrow in on the best potential leads.